• Charity Begins At Work. The holidays are a perfect time to consider what charitable and community efforts would best suit your towing firm and/or family. Helping others in your market area is not only a good thing for the recipients but it’s a morale builder for your towing team as well as being good for business — a win/win for all. Page 1

• Higher & Higher Tech. The technology available today for towing companies is nothing short of revolutionary. The ultimate is to completely eliminate conversation (and thereby errors and lost time) between dispatchers and drivers and to go with a virtually paperless office. Two articles give insights into the very latest. Pages 14 & Page 16

• Hazmat Training & Safety. Two articles shed light on hazmat recovery, a serious issue for towers. If you’re not an expert on hazmat, here are some basics that will get your office and your drivers started from the standpoint of regulations, training, safety, and some things to watch for on-scene. Pages 19 & Page 22
• Nights & Daze. Driving your wife crazy with your snoring? Always feeling sleepy at the wheel? Productivity down? You may have a health condition that is correctable but potentially dangerous if ignored. Here are some answers that could change your life and work and improve things at home as well. Page 8

From Footnotes TowBlog: Towing News Around The Web
(www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post WooHoo! December Digital Edition is Out! appeared first on .

• Get It In Gear! Enjoy Footnotes’ annual equipment issue, featuring articles on the impact of customer opinion on equipment development, some towers’ favorite gear, and products seen at SEMA, the big equipment trade show. New trucks and accessories from the major manufacturers are highlighted as well. Page 1, Page 6 and Page 9

• Regs, Regs, Regs! Towers are getting hit by more and more onerous regulations and paperwork requirements from government at all levels. What can be done about it, if anything? For a little help on the issue, see our in-depth analysis of the situation regarding regulations affecting towing companies. Pages 14

• Rough Stuff In Philly. Some towers in Philadelphia are fiercely competitive, often racing to a scene to beat the tower called to handle the job, and this behavior is starting to get the attention of the city government, to the potential detriment of all towers there. Pages 20
• Wreck Chasers. In a companion story, you will learn how Philadelphia towers are getting even wider attention via a reality TV show. Will this show hurt the image of city towers even more? You be the judge. Page 21

From Footnotes TowBlog: Towing News Around The Web
(www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post Footnotes’ January Digital Edition is OUT! appeared first on .

Cross Country Network News Wrote a spot about our social media presentation in their Live Blog. We appreciate them and encourage you all to check out their blog

“4:00 – Rony Mirzaians from Towing Guru, just hosted a great workshop on a social media. Here are a few highlights for those of you looking to market your business online:

Three reasons to participate in social networking for your business

1. Your customers are participating AND talking about your business – it’s time for you to participate
2. Customers expect you to be engaged – social media is a great platform for customer service
3. Social media enhances your visibility – social media gives you the opportunity to reach a lot of people at once. Visibility + credibility = profitability.

Four simple steps to start using social media

1. Set up a user profile for your business. Introduce your company, services and products you offer, hours, and business descriptions. Two popular social media sites are Facebook and Twitter.
2. Find users and groups that relate to your business. Search for similar companies as yours and research what social media sites they are using
3. Add your business to communities that share common interests, join groups and start “following” like minded users
4. Keep your sales pitch to a minimum, social media is about building relationships, and much less about selling.

The post Back From The Tow Show appeared first on .

Online marketing for towing companies is essential because approximately 70% of consumers now seek local services by searching on the Internet.  Excellent SEO is what puts your company at the top of the search engine results page (SERP).

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Many businesses make the mistake of hiring a company to build and maintain their website for them, but there’s no SEO involved.  It’s possible to have a website that’s nice to look at but is completely disconnected from search engines.  In other words, a website can be on the worldwide Internet but at the same time be virtually invisible.

SEO is the part of a website that appeals to computer search bots.  There’s no sense having a towing marketing website with terrific human appeal unless it also has search bot appeal.

Online marketing for towing companies should include the following SEO strategies.

If the towing marketing website was built without consideration for SEO, either start again from scratch or rebuild to include SEO.  This is foundational to reaching a top position with search engines.

Each page of your website should include a unique title tag that’s keyword-focused.  A keyword is a descriptive term that consumers use to search for a local towing company.

Use the location of your business in the content of your site, which is essential to getting your business found by local motorists who have towing needs.

Content is one of the most important elements that help a website to achieve top ranking on SERPs.  The content should be unique, well-written, and useful to the type of people who are likely to visit your site.  Adding fresh content at least weekly is also very important to achieving SEO.

The post What’s SEO and Does My Towing Company Need It? appeared first on .

Websites that are built without search engine optimization (SEO) aren’t helpful for your towing business.  The way to achieve SEO is with the proper use of keywords.  A keyword is a word or phrase that a consumer might type in to do a local online search for your type of business.

So don’t make the mistake of investing any time in building a website without the use of keywords.

Also with regard to keywords, there’s a strategy for choosing the keywords that will help you find a top spot on the search engine results page (SERP).  For example, if one keyword is identified on 100,000 websites and another relevant keyword is only found on 25,000, use the one with less competition.

There are different aspects to SEO, all of which need to be used on the website.  It’s a mistake not to know and use all of them so that your towing business can land at the top of the SERP.

Getting involved in social media networks is a brilliant towing advertising strategy, but it can be a wasted opportunity.  Don’t make the mistake of jumping into social media without doing research.  A few of the things to do before participating in social media:

• Determine which types of social media your target audience uses most frequently
• Understand that social media is a relational tool, and all towing advertising should be done with that in mind
• You need to participate in others’ websites by adding relevant comments
• You must be prepared to add quality content on a regular basis, or you’ll lose your growing number of website followers

Regarding content, a huge mistake many online businesses make is failing to make content a priority.  The content needs to be unique and in some way interesting to site visitors.  Fresh content needs to be added at least weekly.

Internet marketing for towing companies can be incredibly effective.  To avoid mistakes, it’s best to get the help of an experienced SEO company.

The post Online Marketing Mistakes appeared first on .

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When you’re involved in social media, you’re connecting with consumers online.  In fact, if you’re doing SMM correctly, you’re in conversations with consumers over the Internet.  Rather than merely marketing your business in the typical towing advertising style, you’re relating to people on a personal level while offering discounts and other helpful information.

Some of the benefits that can be realized through SMM include:

• SMM will increase relevant traffic to your website, which means that the people visiting your site are the ones most likely to take advantage of your towing services.  Niche groups within social networking sites make finding your target audience online much easier.
• Online marketing for towing companies that includes SMM will improve search engine optimization (SEO) due to increased visitors to your site and your extended reach on the Internet.
• Branding can be achieved through SMM.  You’ll bring credibility to yourself and your business through your social contacts.
• You can use the social media platform to announce news about the latest equipment for providing damage-free roadside services.
• Through different social media channels, consumers often provide feedback about the service they’ve received from businesses.  You’ll be able to respond to negative feedback in ways that help you with reputation management.
• You can form strong customer relationships which promote customer loyalty.
• SMM can help you improve your return on investment (ROI) by promoting your services through niche social media groups.
• SMM can greatly improve your ranking with search engines.  For example, if you provide excellent content, readers will bookmark your site, which influences search engine ranking.

Of the many online opportunities for effective towing advertising, social media networks are among the best.

The post Why Social Media Marketing is Ideal for Towing Companies appeared first on .

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Guerrilla marketing was designed by Jay Conrad Levinson as a tool for small businesses with nonexistent marketing budgets to get noticed by consumers. The expenditures required are a passion for your business, creativity, and follow-through. Guerrilla marketing is an aggressive brand of towing advertising.

More than half of all the people on the Internet are involved in social networking. Facebook currently has more online activity than any other site. Thus, Facebook is an ideal venue for guerrilla marketing tactics.

As a social network, Facebook facilitates sharing. When people come across something that they simply must show to their friends and family, that online resource can get incredible exposure. Online marketing for towing companies can include attempts to create just such a unique post that is wildly sharable.

There’s no harm in being ambitious in your goals as you set out to engage in guerrilla marketing. Just be aware that it’s very rare for a post to “go viral,” getting the type of incredible exposure which can win a lifetime of fame for a towing business. As long as professional integrity isn’t compromised, why not go for it?

Here’s an idea for going the extra mile in towing advertising. Shoot a series of staged videos which briefly enact scenes in which customers receive emergency towing services. Have an ongoing character or some brand of humor in each one. Add an air of lightheartedness to your towing business. Something as simple as this kind of video series could win over the loyalty of your community.

Get together with all of your drivers and come up with ideas for guerrilla marketing. Follow through with the plans made from your brainstorming session, and measure the effectiveness of your efforts.

From Footnotes TowBlog: Towing News Around The Web (www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post Guerrilla Tow Truck Marketing appeared first on .