Kelly’s Towing Services was called in immediately after the armor-plated vehicle got stuck on the parking garage ramp and needed about three hours to free it.

‘There was no problem with the weight, but the lifting points on an American car are slightly different than those on a European car,’ observed owner Eamonn Kelly. ‘The suspensions collapsed with the smack and the wheel had gone right up into the car.’

The U.S. presidential limo is a hefty, bullet-proof Cadillac nicknamed ‘The Beast’ by Secret Service agents.

Kelly told the Irish Times his son, Keith, was in charge of the operation and decided the best thing to do would be to roll the big Cadillac back into the underground garage and then haul it to the airport for transport back to the United States.

‘To bring it forward would have caused too much damage,’ Kelly said. ‘We brought in another tow truck from Baldoyle, it took three hours in total but we got it moved.’”

The post Irish tow drivers win battle with ‘Beast’ – Bizarre – World – Dalje.com appeared first on .

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When you’re involved in social media, you’re connecting with consumers online.  In fact, if you’re doing SMM correctly, you’re in conversations with consumers over the Internet.  Rather than merely marketing your business in the typical towing advertising style, you’re relating to people on a personal level while offering discounts and other helpful information.

Some of the benefits that can be realized through SMM include:

• SMM will increase relevant traffic to your website, which means that the people visiting your site are the ones most likely to take advantage of your towing services.  Niche groups within social networking sites make finding your target audience online much easier.
• Online marketing for towing companies that includes SMM will improve search engine optimization (SEO) due to increased visitors to your site and your extended reach on the Internet.
• Branding can be achieved through SMM.  You’ll bring credibility to yourself and your business through your social contacts.
• You can use the social media platform to announce news about the latest equipment for providing damage-free roadside services.
• Through different social media channels, consumers often provide feedback about the service they’ve received from businesses.  You’ll be able to respond to negative feedback in ways that help you with reputation management.
• You can form strong customer relationships which promote customer loyalty.
• SMM can help you improve your return on investment (ROI) by promoting your services through niche social media groups.
• SMM can greatly improve your ranking with search engines.  For example, if you provide excellent content, readers will bookmark your site, which influences search engine ranking.

Of the many online opportunities for effective towing advertising, social media networks are among the best.

The post Why Social Media Marketing is Ideal for Towing Companies appeared first on .

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Guerrilla marketing was designed by Jay Conrad Levinson as a tool for small businesses with nonexistent marketing budgets to get noticed by consumers. The expenditures required are a passion for your business, creativity, and follow-through. Guerrilla marketing is an aggressive brand of towing advertising.

More than half of all the people on the Internet are involved in social networking. Facebook currently has more online activity than any other site. Thus, Facebook is an ideal venue for guerrilla marketing tactics.

As a social network, Facebook facilitates sharing. When people come across something that they simply must show to their friends and family, that online resource can get incredible exposure. Online marketing for towing companies can include attempts to create just such a unique post that is wildly sharable.

There’s no harm in being ambitious in your goals as you set out to engage in guerrilla marketing. Just be aware that it’s very rare for a post to “go viral,” getting the type of incredible exposure which can win a lifetime of fame for a towing business. As long as professional integrity isn’t compromised, why not go for it?

Here’s an idea for going the extra mile in towing advertising. Shoot a series of staged videos which briefly enact scenes in which customers receive emergency towing services. Have an ongoing character or some brand of humor in each one. Add an air of lightheartedness to your towing business. Something as simple as this kind of video series could win over the loyalty of your community.

Get together with all of your drivers and come up with ideas for guerrilla marketing. Follow through with the plans made from your brainstorming session, and measure the effectiveness of your efforts.

From Footnotes TowBlog: Towing News Around The Web (www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

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