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Guerrilla marketing was designed by Jay Conrad Levinson as a tool for small businesses with nonexistent marketing budgets to get noticed by consumers. The expenditures required are a passion for your business, creativity, and follow-through. Guerrilla marketing is an aggressive brand of towing advertising.

More than half of all the people on the Internet are involved in social networking. Facebook currently has more online activity than any other site. Thus, Facebook is an ideal venue for guerrilla marketing tactics.

As a social network, Facebook facilitates sharing. When people come across something that they simply must show to their friends and family, that online resource can get incredible exposure. Online marketing for towing companies can include attempts to create just such a unique post that is wildly sharable.

There’s no harm in being ambitious in your goals as you set out to engage in guerrilla marketing. Just be aware that it’s very rare for a post to “go viral,” getting the type of incredible exposure which can win a lifetime of fame for a towing business. As long as professional integrity isn’t compromised, why not go for it?

Here’s an idea for going the extra mile in towing advertising. Shoot a series of staged videos which briefly enact scenes in which customers receive emergency towing services. Have an ongoing character or some brand of humor in each one. Add an air of lightheartedness to your towing business. Something as simple as this kind of video series could win over the loyalty of your community.

Get together with all of your drivers and come up with ideas for guerrilla marketing. Follow through with the plans made from your brainstorming session, and measure the effectiveness of your efforts.

From Footnotes TowBlog: Towing News Around The Web (www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post Guerrilla Tow Truck Marketing appeared first on .

11 News has learned that Detra Farries, suspect in the death of tow truck driver Allen Rose, has bonded out of jail.

Farries had been held in the Criminal Justice Center on a $25,000 bond. She had been expected in court Friday, but her court appearance has been canceled. Farries bonded out Wednesday.

Rose’s co-worker at J&J Towing told 11 News that the news Farries is out is disappointing.
In February, Rose was killed when police say Farries drove off in her SUV as it was in the process of being towed, dragging Rose for more than a mile through the streets of Colorado Springs. Rose eventually came loose from the SUV and landed in the street, dying a short time later.
11 News interviewed exclusively the couple who called 911. The couple followed the SUV, and eventually led police to a spot where Farries pulled over.
Earlier this month, Farries pleaded not guilty to Rose’s death, shocking the tow truck community.
“She terrorized a whole community…she terrorized a whole community with her actions,” Ron Archuleta with Absolute Towing said.
Farries’ bond was reduced from $50,000 to $25,000, a decision that stunned family and friends of Rose. Farries’ family members told 11 News that they were going to try to get donations from the public to bond her out of jail.
Farries’ bondsman spoke with 11 News, saying he believes in the justice system, and he doubts she’ll try and run. Farries has bonded out before, and ended up back in jail after violating the terms of her bond.
The trial has been set for November 7. The defense plans to file a motion for change in venue; that hearing will be held in September.

From Footnotes TowBlog: Towing News Around The Web (www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post Suspect In CO Tower’s Dragging Death Bonds Out of Jail appeared first on .