From Footnotes TowBlog: Towing News Around The Web
(www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

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Online marketing for towing companies is essential because approximately 70% of consumers now seek local services by searching on the Internet.  Excellent SEO is what puts your company at the top of the search engine results page (SERP).

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Many businesses make the mistake of hiring a company to build and maintain their website for them, but there’s no SEO involved.  It’s possible to have a website that’s nice to look at but is completely disconnected from search engines.  In other words, a website can be on the worldwide Internet but at the same time be virtually invisible.

SEO is the part of a website that appeals to computer search bots.  There’s no sense having a towing marketing website with terrific human appeal unless it also has search bot appeal.

Online marketing for towing companies should include the following SEO strategies.

If the towing marketing website was built without consideration for SEO, either start again from scratch or rebuild to include SEO.  This is foundational to reaching a top position with search engines.

Each page of your website should include a unique title tag that’s keyword-focused.  A keyword is a descriptive term that consumers use to search for a local towing company.

Use the location of your business in the content of your site, which is essential to getting your business found by local motorists who have towing needs.

Content is one of the most important elements that help a website to achieve top ranking on SERPs.  The content should be unique, well-written, and useful to the type of people who are likely to visit your site.  Adding fresh content at least weekly is also very important to achieving SEO.

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Sadly, we have lost another staunch TRAA supporter and great friend of the towing industry and its associations, R.L. Owens.  R.L. was founder of Owens Auto Parts and Garage in Corbin, Kentucky. He was a member of several local and state boards and a dedicated deacon in the Central Baptist Church.

In a tribute by Scott Burrows, he wrote: “Sometime last year, my last visit with RL was somewhat painful, for many reasons.  Both he and my father had begun suffering memory loss problems with their advancing age.  Dad and I stopped by the business and were quickly directed to visit RL and Hettie at their house…we were met with open arms and broad smiles from them both.  As we visited together, I realized how fortunate I was to be in the presence of two men who had accomplished recoveries with only rudimentary equipment, had rescued motorists and truckers with only limited mechanical wreckers, and had enjoyed the success that only a “hard-day’s night” can provide.  As they shared “war stories” and matched humorous asides with each other, I could only imagine how hard they must have worked with the limited resources that operators had access to in the early years of towing.”
RL’s funeral was held on Tuesday, May 17, 2011, at the Central Baptist Church in Corbin, KY.  In lieu of flowers, donations will be accepted at Central Baptist Church and Kentucky Tech Corbin Area Center, 1909 S. Snyder St. , Corbin, KY 40701

From Footnotes TowBlog: Towing News Around The Web
(www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post Sad News From KY appeared first on .

• A Life On The Road. Chuck Murphy sent us a story about his life as a towman. He covers many issues of interest to others who have shared a similar life, unsung and often unappreciated, but always out there in bad weather and good, working hard to help motorists and clear the highways for police and other responders. Page 1

• Go Getters. Stuck with unclaimed cars on your lot? Debtors not paying you? Here’s how to help yourself get what you are due, and failing that, how to work with collection agencies who will chase the money down for you. Page 10

• Arrow Hits The Mark. Diane Richardson’s husband tragically developed an illness that took him away from his beloved towing business. But this didn’t stop Diane from taking over Arrow Wrecker Service to not only keep the doors open but put the company on the road to even higher success. Page 17

• Bad Guys At Work. Tow trucks are being used to steal cars outright in some communities, further damaging the reputations of reputable towers. This article highlights the issue and serves as an industry alert to help stop these disreputable rogues.Page 22

• The Advisor. The towPartners Advisor appears monthly in Footnotes. Advisor features advice in all areas of towing, from technical details to business operations. towPartners also offers towers the opportunity for great discounts from many equipment and service vendors. Page 13

From Footnotes TowBlog: Towing News Around The Web (www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

The post The August Digital Edition Is Now Available! appeared first on .

Our thoughts are with 51-year-old Martin Butthof of British Columbia who was struck by a driver in Richmond, B.C., on Jan. 15 and pinned to his tow truck. One of Butthof’s legs was severed and the other was broken in at least seven places. Butthof is an employee of Rusty’s Towing.
Here’s the story from CTV News:

Criminal charges could be laid against the driver of a car that struck a tow-truck driver in Richmond last week, severing the victim’s leg and severely damaging the other.
Mounties say they have nearly completed their investigation into the Jan. 15 collision that sent Martin Butthof to hospital in critical condition, and are now waiting for Crown prosecutors to decide if charges will be laid.
“This incident serves as a classic reminder of just how important it is for motorists to slow down and move over when passing emergency and maintenance vehicles,” RCMP Cpl. Aaron Sproule said in a release.
“There are laws in place in B.C. requiring us to slow down and move over when passing emergency and maintenance vehicles when their hazard lights are on. Here we have a case where it appears somebody failed to obey that law and as a result we have a tow truck driver in the hospital with serious injuries.”
Butthof, 51, was struck after he pulled over to help a man whose vehicle had spun out off the side of Highway 91. He was just in the process of hooking up the damaged vehicle when he was hit and pinned against his tow truck.
“I was just walking back to my truck, and my life changed forever, instantly,” Butthof told CTV News on Sunday.
The collision severed one leg from his body and broke the other into about seven pieces, he said. He was set to undergo reconstructive surgery Monday on the remaining leg that will involve replacing a destroyed artery with one from the detached limb.
“I’m still kicking — well, sort of. I’ve got one leg to stand on,” he said from his hospital bed.
The driver of the car responsible for the crash remained at the scene and spoke with RCMP. Police say that weather and road conditions were poor at the time, but Butthof was operating his amber hazard lights and hazard board. Investigators do not believe the driver was drinking.
The company that Butthof worked for, Rusty’s Towing, is taking several new precautions to protect its employees in the wake of the crash, including issuing flares to all drivers.
“A lot of the drivers here are not going to be doing recoveries on the highway until they’ve got a back-up — another truck or freeway patrol. It’s not worth it,” assistant manager Calvin Mitchell said.
With files from CTV British Columbia’s Peter Grainger

From Footnotes TowBlog: Towing News Around The Web (www.thetowblog.com)
Posted by Cyndi Kight, Associate Editor of Towing and Recovery Footnotes

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